The search engines employ a number of methods in determining which sites appear first in the search results. The formula that they use is a secret, only known to them. However, there are things that you can do to boost your Google ranking. The phrase Search Engine Optimization (SEO) is important if you want to enjoy a better and higher ranking on the search engines. SEO is a collection of techniques and strategies employed to enhance the volume of your site visitors. A crucial element of SEO is the ability to transform your website into an intelligible one, for both the customers and the search robots. If you are wondering how to rank up Website with SEO, the following seven SEO strategies will help you achieve an improved search engine ranking.
1. Create Relevant Content
Publishing quality content is instrumental if you want to have the best ranking on Google and other search engines. The content that you publish should be relevant to your target market. It’s wise to identify a key phrase or keyword to be used on every page. You should think of what keywords the users will type, and how to use them appropriately. You should then repeat the phrase as often as possible without overusing it. It’s recommended to use the phrase 1-2 times in the first and last paragraphs. As for the rest of the paragraphs, you can use the key phrase at most four times. You should not forget to bold or italicized the keywords. The best website pages are normally written for the customer and not for Google. Therefore, you shouldn’t compromise on the content.
2. Update the Content Often
After creating relevant content, you still have a lot to do to stay relevant. You have the responsibility of making regular updates. An updated content is a great indicator of a relevant site. You should always keep your information fresh for better optimization. Let the site visitors identify something new about your brand each time they visit. Even if you haven’t added a product, the content should be revised to appear afresh.
3. Create Quality Metadata
When having your website designed or edited, each page should contain spaces in between the head tags. This information is what is called the metadata, and describes the page. With the metadata, the customer can tell what your brand is all about without even going through the text details. Quality SEO calls for the following metadata:
• Title Metadata: This is responsible for the title of the page, located at the top of the browser. The title metadata is the most crucial information on your site pages, and should be relevant.
• Keyword Metadata- This is the search phrase that the site visitors type to locate your page. You should use 4-6 key phrases, with each phrase having 1-4 words.
• Description Metadata: This is the textual information that the browser will employ in your website search returns. Think of it as a concise description of what your site contains. Within it, you should have the objective of encouraging the customer to visit your site.
4. Create a Link-worthy Website
Within the text, you should have links that are relevant to your brand. Instead of inserting “click here” links, you should write the name of the site’s destination. The “click here” links do not have SEO value beyond the embedded URL. For this reason, always try to use links that have clear names of where you want to direct the site visitor. This SEO skill will help you achieve a higher ranking on Google and Yahoo.
5. Employ Alt Tags
You should always describe video and visual media using alt tags. The tags allow Google and other search engines to locate your page. This is crucial, especially to customers who employ the text-only search browsers.
6. Social Networking
Having social network links is a good way to enhance your site’s ranking on the search engines. Social links help to create traffic that is directed to your site. It’s important to have content that is socially-friendly and with rich, engaging titles. Linking your pages to Facebook, Instagram, Twitter, and LinkedIn is ideal for achieving a higher ranking.
7. Have a Mobile-friendly Website
Each day, the number of people who use the mobile phone to search for products increases. In fact, the population of Smartphone users is higher than the desktop users. You should make your website friendly to the Smartphone users so as to enjoy a wider market.
In general, employing smart SEO techniques is crucial if you want to rank your site much higher and for longer periods. By implementing the above tips on how to rank up website with SEO, you should begin enjoying voluminous traffic to your site, which further translates to massive customer contacts and returns.